The idea of public relations can be very vague to many people. Public relations services are intended to help your business be the subject of conversation between and among the people in the media and general public. People are less inclined to trust advertising as they are to trust community conversation. That is what public relations services do.

The core concepts behind effective public relations services centre around effective and compelling stories. As your public relations specialist, our job is to help you to create, identify, and/or clarify what your story is, and get it in the hands of the people that want to take the story and run with it. Our friends in the media help us to help you get in the front and centre.

The public relations team at Lilanga Creatives is expertly positioned and experienced to help you to identify, refine, and create your best story, so that people will be excited to hear about your brand.

When it comes to marketing your business, there’s often a strong urge to just throw stuff at the wall and see what sticks. This not only wastes time and money, but also tarnishes the goodwill and branding you have already established. Instead of scrambling around in the dark and jumping from one marketing tactic to another, it’s time to create a plan and develop a strategy for success. This is where we come in.

A marketing plan is a living blueprint, lining up your marketing and business goals with plans of action for each, all guided by an overarching strategy. After agreeing to a marketing proposal, the next step with a firm should always be a marketing plan. How do you know you’ve got a good marketing plan? Ask questions. Not only should a marketing agency be researching your brand and external influences, but they should also be asking you about your business and its marketing. Want to do Facebook? Why? Want to do Instagram or Twitter? Why? Only by asking questions such as these can we find the actual needs of your business and the right solution.

Working from a strategic-creative platform, we develop digital marketing solutions with elasticity—expanding and contorting to suit the shape and dimension of your business goals and customer expectations.

The strength of our agency lies in an ever-evolving set of core competencies, nimbly combined and refined into a custom solution for our clients and their brands.

Starting with a clear understanding of your audience, Lilanga Creative’s digital strategy process model results in a framework for how to tell your story in a logical sequence in order to achieve optimal results.

Drive digital traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. Lilanga’s core digital marketing services and channels include:

• Brand Strategy
• Website Design
• Digital Marketing
• Website Development
• Mobile App Development
• Social Media Management
• Search Engine Optimization
• Pay-per-click Management
• Conversion Rate Optimization

Dealing rapidly, correctly, comprehensively, and objectively with a disaster or crisis is the critical first step in meeting the challenges it presents. Communicating with, and coordinating among, all affected groups is a key element in that process.

LilangaCreatives is a full-service marketing and public relations firm with particular expertise in the specialised area of crisis preparedness, management and communication, containment and crisis recovery.

Before a crisis strikes, we work with internal management to create contingency plans designed to insure a smooth and coordinated response. When crisis situations occur, our experience allows us to quickly and efficiently gather facts; prepare a situation analysis, encompassing relevant issues and options; identify potential solutions or mitigations; create an action plan targeted to all relevant audiences; involve all those necessary in counsel and decision-making; activate a crisis team; and finally implement plans professionally and cost-effectively.

We take your brand identity and bring it to life, focusing on its core values, providing powerful branding solutions that bring together separate elements: typography, textures and a colour palette to create inspiring visual graphic design and imagery. This imagery takes on all forms and will include a photographic style, video and animation where required, to communicate your brand’s tone and message in the best possible way.

Your brand needs to evolve but also stand the test of time; therefore the colours we select, and the type styles we use can only be created after careful consideration and appreciation of your brand’s personality and qualities.

Make sure your writing is the best, it can be with our expertsin English, isiNdebele, Sepedi, Sesotho, SiSwati, Xitsonga, Setswana, Tshivenḓa, isiXhosa, isiZulu and Afrikaans proofreading and editing.

Our services go beyond proofreading and editing, we also translate documents across the eleven South African official languages.

Our passion is to provide innovative, highly functional, visually appealing, and feature-rich website designs and mobile applications as well as the digital marketing programmes that drive business growth. We hold ourselves to the highest standards of creative and technical excellence. Every client, regardless of the size or scope of project, can expect nothing but the best designs, customer service and professionalism from the experienced, dedicated and marketing-savvy staff at Lilanga Creatives.

We leverage a variety of CMS platforms (AEM, WordPress, Drupal, Umbraco) and always strive to address:

• Flexibility & scalability
• Search engine visibility (SEO)
• Ease of use
• Brand consistency
• Clarity of communication
• Accessibility via a range of devices
• Surprise & delight

In today’s digital age, the importance of printed literature is not to be underestimated within the media mix. However, the challenge is getting it right, which means choosing the correct type of printing to meet your needs in terms of quality, speed and budget.

Digital printing comes in all shapes and sizes and offset lithography and other print processes require a good deal of experience and knowledge. We will work as your production team ensuring your printed material meets the standards for your brand.

Whether you are looking for a high-quality brochure, innovative packaging, point of sale, stationery or signage, our team will work with you to understand your requirements and factor in the type of printing during the design process.

A purposeful measurement plan defines meaningful goals, targets, segments and Key Performance Indicators (KPIs). Flightpath’s data measurement methodology identifies what channels are truly performing, where to find the greatest cost efficiencies, and what impact digital campaigns are truly making on your operations.

Perhaps you may feel you need something that isn’t listed here? Please ask us! We are not in the habit of saying no to our clients. We have the ability to create almost any marketing solution that you can possibly think of, together with you.